Financial Performance in Manufacturing Firms: A Comparison Between Parametric and Non-Parametric Approaches

This paper provides a methodological analysis of credit risk in manufacturing firms by using two different credit scoring approaches. The first is the traditional discriminant approach for bankruptcy prediction based on a logistic regression model, whereas the second, data envelopment analysis, is a nonparametric approach for measuring firms’ efficiency that does not require ex-ante information on bankrupted firms. By using a manufacturing sample of both healthy and bankrupted firms during the period 2003–09 we provide an in-depth comparison of discriminant analysis and data envelopment analysis and conclude that a correct evaluation of firms’ credit worthiness is the result of successive fine-tuning procedures requiring the use of multiple methodological tools.     

Designing the institutions of international liberalism: some contributions from the interwar period

Between the two World Wars, liberalism was challenged under many respects. Many intellectuals and several economists took an active part in the attempt to found a new strategy for the survival of the liberal values. Among them, some participated into the reflections that led, after WWII, to the birth of the neoliberal project. The paper enquires into the history of economic theories and debates of the Twenties, Thirties and until the foundation of the Mont Pelerin Society to find out what concept of international economic order some of these Authors had and assess the contributions they gave to the birth of international neoliberalism. Particular attention is devoted to Mises, Hayek, Robbins and Einaudi because their peculiar approach to the design of international institutions is inspiring both to understand the complex and heterogeneous scenario that characterized the debate on neoliberalism before WWII and to provide new perspectives on neglected contributions to the liberal thought.     

Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism

By applying the functional matching effect to the domain of cause-related marketing (CRM), this study examined the conditions under which the CRM message matching to attitude bases would elicit greater persuasion. In this study, a matched (or mismatched) CRM message is represented by the ad message featuring an argument that matches (or mismatches) consumers' primary motivation for purchasing the product supporting a social cause. Using a before-and-after experimental design, the perceived message quality and consumer skepticism about CRM practices were tested as moderators of the relationship between the functional matching of arguments and persuasion. This study assessed persuasion by measuring attitudes toward the CRM ad and the brand, and purchase intention. As expected, the functionally matched message appeared to generate greater persuasion when the argument was perceived to be strong. Additionally, low skeptics showed more favorable responses to the matched message compared to high skeptics. Theoretical and managerial implications were discussed to enhance the persuasiveness of CRM messages.     

Risk sharing role of foreign aid in developing countries

The effects of foreign aid on economic growth have been extensively investigated over the past 40 years. However, even though foreign aid can be a significant source of insurance against domestic output shocks for developing countries, its risk-sharing role has not been well explored. Using a sample of 22 developing countries over the period 2003–2013, we estimate the degree of income smoothing generated by foreign aid serving as an effective channel of international income smoothing. In particular, for the period 2003–2008, we estimate that foreign aid offset about 4% of the domestic output shocks. Furthermore, we investigate the determinants of the extent of risk sharing via foreign aid, recognizing the diversification of the originating countries as a key factor. Surprisingly, humanitarian aid seems to have a negative effect, which might be explained by its predominant role in the short run.     

Marketing in SMEs: the role of entrepreneurial sensemaking

Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in particular resource scarcity, lack of specialized structures and competences. Recent streams of literature in entrepreneurial marketing have nonetheless shown that small firms do engage in peculiar marketing strategies and activities that do not necessarily reflect codified processes observed in large organizations. Within this line of research, the article aims at contributing to extant theory in entrepreneurial marketing placing under scrutiny the generative moments of marketing strategies in small firms. Through the integration of literature in entrepreneurial marketing and in entrepreneurship and through the analysis of four case studies, the article proposes a conceptual framework that emphasizes the centrality of entrepreneurial sensemaking in small and medium-sized enterprises?? marketing strategies. We posit that entrepreneurs are engaged in the construction of interpretive frameworks that, when explicated and made accessible to consumers and stakeholders, legitimate novel business ideas and logics. These interpretive frameworks structure the content and processes of marketing activities. Theoretically, the article aims at contributing to the debate on marketing in small businesses shedding light on the processes underlying the formation of marketing strategies. Propositions are offered to guide future empirical research based on the proposed conceptual framework.     

Does technological innovation undertaken alone have a real pivotal role? Product and marketing innovation in manufacturing firms

This paper investigates the role of non-technological innovation on firms' innovation propensity and performance. We note that emphasis on technological innovation alone is misleading, as a firm's decision to undertake technological innovation brings about a more complex and general process which may involve new attitudes regarding organization and market orientation. We analyse the relationship between product and marketing innovation in manufacturing, focusing specifically on the food industry. We propose a bivariate probit model in which product and marketing innovation are estimated taking into account their reciprocal interactions. This enables us to provide more efficient and realistic estimates of a firm's probability of introducing either a new or improved product or a new marketing technique. In addition, the proposed model provides the determinants of such probabilities.     

New challenges for futures studies

Challenges coming from futures studies to other disciplines because of the rapidity and inter-relatedness of changes for which no discipline on its own can face the different correlated and global challenges, will be examined mainly in relation to social sciences. social sciences on the other hand reflect the need to overcome fragmentation within each discipline and between the various social sciences, in an effort at least of interdisciplinarity to face the growing uncertainty in decision making at every level: local, national and international. Social sciences are also slowly realising that a future oriented perspective is needed to empower analysis and actually reflect society in its continuous dynamicity. Citizens need the possibility to live within the rapidity of changes in the Information Society through the availability of futures studies in different forms as well as social analysis that is dynamic and interdisciplinary. The special link between society and ecological issues in a future oriented perspective will be the specific area to express the relevancy of the correlation between futures studies and social sciences.     

Does ignoring multidestination trips in the travel cost method cause a systematic bias?

The present paper demonstrates that treating multidestination trips (MDT) as single-destination trips does not involve any systematic upward or downward bias in consumer surplus (CS) estimates because the direct negative effect of a price increase (treating MDT as a single-destination trip) is offset by a shift in the estimated demand curve. Still, ignoring MDT can greatly underestimate or overestimate the CS. In addition, we demonstrate that there is a sound theoretical basis for using preference information for allocating travel costs between different sites included in the MDT package. A novel extreme value approach is proposed, which does not require any overly restrictive assumptions about consumer preferences. This approach is applied to the zonal travel cost model of the Bellenden Ker National Park, Australia. Parametric and non-parametric estimation techniques are used for calculating CS estimates, and the effects of different MDT treatments and estimation methods are compared.     

Rethinking futures studies

The author traces the development of futures studies from the Second World war and considers its philosophical basis. Futures thinking is seen as vision; futurists have special responsibilities as they are part of the world they describe. Futures thinking is seen as a learning process.